Hi, I'm Chris Metcalfe

A user experience and design thinking consultant
In Cape Town, South Africa and I have just launched How Might We 

I use design thinking to

find problem solution

Emthethise

Get a firsthand view of your customers to uncover their needs, goals and aspirations. Working directly with the people you’re designing for provides the inspiration you need create new ideas grounded in reality.

Tools:
- Ethnographic research
- In-depthinterviews
- Story telling
- Competitor analysis

Define

Analyse and map out your customer data into understandable maps or models. This will help you choose the most important needs to address first.

 Tools:
- Personas
- Jobs to be done
- As-Is journey maps
- Problem statements

Ideate

To come up with good ideas, you need to have lots of them. Use thinking games that will take your ideas past normal brain-storming so you have lots to choose form.

Tools:
- Crazy 8
- Design studio
- Improv
- Stimuli

Test & build

Make your idea a reality in the fastest cheapest way. Get colleagues, friends or customers to try it out to see if it makes any sense. Watch what they do and listen to what they say (and don't say).

Tools:
- Prototypes
- Usability testing
- Story boarding
- A/B testing
- MVPs

 

During my time at Flow Interactive and Deloitte Digital, I've had the opportunity to work with some great clients: